On 16 March 2011, Rottefella and its design agency Creuna were awarded The Prize for Design Excellence by the Norwegian Design Council.
The prize recognizes successful use of design in creating innovative products and solutions. It is a mark of quality that the winning company can employ in its marketing.
The jury said: " DESIGN PUTS ROTTEFELLA AHEAD"
With the new logo and profile Rottefella reinforces its world leadership in ski bindings. The profile is at a high international level. Rottefella’s visual identity emerges with authority and weight. While technical and masculine, it also has feminine elements. The logo has achieved a stronger visual impact. The symbolism is relevant, with snow crystals alluding to traditions and origin. The profile highlights Rottefella’s strength in industrial design and builds distinction. Rottefella has created a technological super-brand with a rugged appeal for men and women alike. This is a uniquely powerful brand job. "